Luxury Home Marketing Program

British Columbia’s Luxury Leaders

Bijan has an unprecedented advantage to promote luxury properties on an international stage. Year after year, we lead the way in luxury sales in markets across British Columbia. In 2016 we were named one of the Top 3 International Luxury Brokerages by Luxury Portfolio International®, a global network of 200+ leading independent luxury affiliates in nearly 50 countries. Luxury Portfolio International® is a unified collection of the world’s most experienced, visible and highly-regarded experts in luxury real estate. Founded in 2005, Luxury Portfolio exclusively markets extraordinary homes, utilizing a sophisticated mix of online and offline media to position properties for maximum exposure in an elite market. The program markets over 35,000 properties annually on the award-winning LuxuryPortfolio.com and in prestigious publications circulated around the globe. Encompassing more market-leading independent real estate brands than any network, members are recognized for their agility, expertise and superior competence in both local and global markets. Bijan is honoured to be a trusted local luxury expert in British Columbia.

Exclusive to Macdonald Realty amongst a select few Canadian brokerages, through our partnership with Luxury Portfolio International our Luxury Home Marketing Plan is tailored to your needs and is customized for each and every qualifying listing to give it the broadest exposure in our Luxury Homes Collection Magazine. With regular web traffic from over 200 countries and over 25,000 listings, Luxury Portolfio International features more listings than Christie’s and Sotheby’s and over $40 billion in inventory from 27 countries.

Winter 2017 Luxury Homes Collection Magazine

In addition to the services provided for all listings, our Luxury Home Marketing plan is proud to include:

  • Listings on macrealty.cn where your listing is searchable on the only Canada-focused real estate website behind the Great Firewall of China, optimized for Baidu, China’s leading search engine
  • Promotion of your listing through our office in Shanghai’s bustling Jing’an district, where we offer a physical space to promote your home to potential buyers
  • Listings in the next edition of Luxury Homes Collection magazine (Active and/or Sold), a quarterly magazine featuring some of BC’s finest properties
  • Listings on Luxuryportfolio.com, constantly advertised in Forbes and Architectural Digest magazines
  • Listings on Juwai.con, targeting Chinese luxury consumers with over 1.9 million page views annually
  • An advertising program that reaches over 50 million affluent consumers
  • A special luxury designation on our website



Professional High-Definition Photography

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HD photographs are the key to any successful marketing plan and that’s why Bijan leaves no expense spared when it comes to bringing out all the vivid colours and details in every corner of your lovely home! A professional photographer will come in and take jaw-dropping high resolution photographs of your home for both online and print marketing.

2D & 3D Floor Plans

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Let’s face it. The layout and floor plan of a home are one of the defining features whether it’s a large home or a small bungalow. That’s why every one of Bijan’s listings comes with a detailed floor plan to help buyers visualize the living space in your home even before they step through the front door! This also helps in ensuring both buyers and yourself have the most accurate information on the size of your home!

Market Analysis and Neighbourhood Sales Trends
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The real estate market with its demand and supply factors, is constantly changing. In order to get top-dollar when selling an asset such as a home timing can be everything, which is why you need a professional who can accurately assess the current market. With a background in Economics and Urban Planning, Bijan provides the up-to-date information you need to know on the real estate market in your local area when selling your home.

Canadian Real Estate Investment Centre in Shanghai

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Western Canada has seen a surge in Chinese real estate investment in the last 5 years, a trend that is expected to continue. Our office in Shanghai’s Jing’an district promotes our listings to potential home-buyers through Chinese real estate expos and conferences. This also includes translation of all of Bijan’s listings to Mandarin & Cantonese and advertised on Chinese media portals such as Baidu, Weibo and QQ and Juwai.com. Our Macrealty.cn real estate website is the only Canada-focused real estate website behind the Great Firewall in China!

Social Media & Print Marketing
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No marketing plan is complete without an advertising plan, both online and print! More and more people are on social media websites these days, which has made it an invaluable advertising platform for showcasing your property to the widest pool of buyers! Imagine picking up a copy of The Vancouver Sun in Downtown Vancouver and seeing your home in the paper! The Vancouver Sun features a dedicated page to Macdonald Realty listings on select editions, giving you the opportunity to have your home advertised in the iconic Vancouver newspaper everyone knows about!
We know you’re different, that’s why our Luxury Homes Collection is the perfect place to showcase your beautiful luxury property in British Columbia to the rest of the affluent buyers in the world!

To offer a property for sale through our Luxury Home Marketing Program, please complete the form below and we will be in touch shortly

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MACDONALD REALTY LUXURY STATISTICS

2012 Most expensive condo sale in British Columbia for $19 million dollars
2013 Over 750 sales over $1 million dollars
2014 73 sales over the $3 million dollar mark, our top detached home sold for $17 million
2015 Over 150 sales of $3 million+, our top sale of the year was $22 million

Macdonald Realty is a member of Luxury Portfolio International®. This membership is recognition of our position as a leader in British Columbia’s luxury real estate market. In 2015 a luxury home listed with Macdonald Realty in Squamish won Best International Home in the HGTV Ultimate House Hunt, an online contest which received nearly 900,000 votes and over 82 million page views. In 2016 Macdonald Realty was a top 3 nominee for the Luxury Portfolio International® award honouring the Top Global Luxury Brokerage.